The Canadian Press
The RCMP will not meet its recruiting goal this year and is launching a national campaign today to attract more young people to the force.
The $800,000 advertising blitz is aimed at the 18-to-34 age group — potential recruits young enough to be the children of veteran officers who will be retiring in droves over the next few years.
The campaign is designed around the pitch that the RCMP is an exciting, meaningful career with vast opportunities.
The Mounties hope the campaign will connect with members of the Internet generation who are being courted by other employers faced with Canada’s labour shortage.
Superintendent Glen Siegersma says the force wants Canadians to know the Mounties are hiring.
The campaign will feature millions of Internet ads, including some on the websites of popular radio stations across Canada.
While the RCMP business plan calls for recruiting about two-thousand people annually, the force will sign up only about 1,700 this year.